Immersive technologies are transforming the sports & fitness industry where VR training experiences can simulate complex athletic scenarios, allowing athletes to practice in realistic environments. AR fitness apps can overlay workout routines onto the real world, providing real-time feedback and personalized coaching. Fans can experience sporting events from a virtual field-level perspective, bringing them closer to the action. These technologies enhance athletic training, personalize workout experiences, and provide fans with unparalleled access to sporting events.